Our company, PUUR Ingrid, is committed to creating products that are completely toxin-free. We believe that every customer should be able to shop with confidence, knowing that our products are always safe and effective. That's why we have taken the necessary steps to obtain certification from four of the most important gold standards for personal care: CertClean Certified, Leaping Bunny Approved, PETA Vegan and EWG VERIFIED™.
CertClean is a Canadian-based organization that provides certification for safer beauty and personal care products. The certification ensures that the products do not contain any ingredients that may pose a risk to the hormonal, reproductive, and neurological systems of the human body. On the other hand, Leaping Bunny certification guarantees that no animal testing was conducted or commissioned in any phase of product development. PUUR Ingrid has been a 100% vegan and cruelty-free company since its inception and is officially approved as cruelty-free under the Leaping Bunny and PETA Vegan program.
Lastly, the Environmental Working Group (EWG) has been researching consumer goods for over two decades. Their Skin Deep database, specific to skincare products, currently has over 65,000 products rated on a scale from "low hazard" to "high hazard." PUUR Ingrid is currently in the process of getting all products certified with EWG. We believe that using only safe, non-toxic ingredients is essential for optimal health and well-being.