
Hello I'm
Ingrid
I'm the Founder and Formulator of PUUR Ingrid and I'm on a fearless mission to stand against the beauty industry's old ways.

Why?
Let me tell you why I'm so passionate about what I do. The beauty industry has some pretty shocking regulations, allowing over 10,000 industrial chemicals in personal care products, many of them harmful. It's surprising how few people know about this. Some believe if it's in stores, it must be safe, but that's far from the truth. That's probably why you're here – you get it.

Stricter Rules....Safer Choices
I've created my formulations following the strictest global guidelines, and my European roots have helped me bring in better rules where needed. All PUUR Ingrid products are certified clean beauty with the gold standard seals from EWG VERIFIED® and CertClean.

Joining Forces
I've joined forces with CertClean and the Environmental Working Group (EWG) because these organizations work really hard to research the safety of ingredients in products and ban harmful toxins. I decided to have my products go through their strict testing and approval processes because I genuinely believe they are the best at what they do when it comes to looking out for our health and safety.

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Covering All Bases
You might be wondering why I chose to get certified by both of these organizations instead of just sticking with one. Well, it's because they focus on different aspects of safety. CertClean pays special attention to things like how ingredients can affect hormones, reproduction, and development. So, by getting certified by both, I'm making sure my products meet high safety standards from multiple angles.

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The True Measure of Ingredient Safety
Now, you might be thinking, 'Great, your ingredients are toxin-free, cruelty-free, and vegan, but what's the big deal?' Well, here's the scoop – it's not just about what's NOT in them. As a pharmacist, it's in my blood to check for side effects and interactions. Even natural ingredients can misbehave. For instance, many people are sensitive to Vitamin C in their skincare products, but the sensitivity is usually not caused by Vitamin C itself, it's more about the type of vitamin C that's used or what other ingredients are used in the product. But here's the good news: we've got you covered. We go the extra mile to use the purest and most stable form of vitamin C or any other ingredient. That means you get all the amazing benefits without any of those unwanted reactions.

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Ending the Frustration
And our ingredient quest knows no borders – we source globally for the best. Years of research and countless batches have gone into our products. I make sure these ingredients cooperate harmoniously, allowing you to mix and match them worry-free.
I understand the frustration of trying countless products that don't work. That's why I'm here with a minimalist product line that you can trust. I dare you to ditch the chemicals and switch to PUUR Ingrid.

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Shifting Back to Nature
If you're just starting your journey into toxin-free haircare, keep in mind that it's not a quick fix. Your scalp requires time to adapt to our low pH formulation, but believe me, you won't ever want to go back. While traditional conditioners and shampoos might give you the illusion of a clean silky feel, they're packed with harmful silicones and parabens, essentially creating a petroleum-based coating that can lead to hair suffocation and breakage. Pretty unappealing, don't you think? The history of shampoo is quite a journey, from natural mixtures in India to soap bars in Europe. But in the '80s, everything shifted, focusing on scent and appearance rather than the good stuff. PUUR Ingrid takes us back to nature, using only pure botanical ingredients.

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A Glimpse into the Future
I’m proud to say that all of my hard work has paid off with numerous clean beauty awards, even against big brands like Dr. Hauschka, Weleda, Oskia London, and Osmia. My passion extends to other brands too, like BOYZZ ONLY, a clean haircare line designed for my sons. But that's not all; 2024 holds something special for dog lovers, too. Say goodbye to itchy, flaky fur, as I'm currently crafting a unique grooming line for our furry friends. So, that's the story of why I do what I do, and there's much more to come!