Pure by Nature. Proven by Science.

When I began my career in pharmacy, I believed every product was created to help people heal. Over time, I realized that too many formulations asked us to accept unnecessary compromises.

That experience shaped everything we do at PUUR Ingrid.

I believe skincare should never contain ingredients simply because they're inexpensive, conventional, or expected. Every ingredient should serve a purpose and contribute to healthier, happier skin. That's why every formula is thoughtfully created to meet rigorous standards like EWG VERIFIED™ and CertClean®, giving you skincare that's as safe as it is effective.

It's a simple philosophy. If an ingredient doesn't earn its place, it doesn't earn a place in our bottle.

I began in pharmacy believing I was helping people heal. But I kept seeing the same pattern: one product or prescription solving one issue while creating another.

That experience led me toward integrative medicine, prevention, and formulation standards that ask a better question:

What if skincare could support the skin without asking people to compromise?

• Our vegan Squalane is ethically and sustainably sourced from 100%, renewable sugarcane, saving millions of sharks per year.
• We use upcycled ingredients if we can, which reduces agro-waste—a key contributor to climate change.
• We use organic and biodegradable ingredients - decompose without harming the environment.
• All products are reef, ocean, lake and river safe.
• All products are free of pollutants and microplastics.
• We contribute to reforestation - Tenere Team, plants trees for every purchase at our store.
• We use Recyclable & recycled packaging.