Luxury skincare that never asks you to compromise.
Pure by Nature. Proven by Science.
Shop by Need
Worried About Hidden Toxins? We’re Not!
EWG Verified means no harmful chemicals and no guesswork—just clean, skin-loving ingredients that nourish without irritation, making them perfect for sensitive skin, moms-to-be, and anyone who cares about truly safe beauty.
Let customers speak for us
why we formulate differently
We believe skincare should never require compromise. Every ingredient must actively improve your skin—or it doesn't earn a place in our bottle.
From Pharmacist to Formulator
Every Ingredient Earns Its Place
We don't formulate around trends or cost. Every ingredient is chosen because it contributes to healthier, happier skin and meets the rigorous standards we believe your family deserves.
2024 VEGAN CHOICE AWARD
BRAND WINNER
GUESS WHAT?
I'm thrilled to share that our brand has been honored with the prestigious Vegan Choice Award for 2024! We're proud to be part of the Vegan Choice Awards family and extend our gratitude to everyone who has supported us on this journey.
~ Ingrid Nederpelt
Blog posts
WHAT YOU NEED TO KNOW WHEN SWITCHING TO NATURAL
What is Squalane oil and why is it the hot new thing?
Product Highlight - Repair Booster
PUUR translates to pure; free of any contamination, wholesome and untainted
PUUR | Dutch Adjective | /PYːR/
At PUUR Ingrid, purity isn't just a name — it's our standard. Every formula we create is free from toxins, synthetic fragrances, and harmful chemicals, harnessing only what nature provides and science validates. A Journey into My Dutch Roots and Love for Natural Skincare