Clean, Clear, Confident
Our Award-Winning Skin and Hair Care Solutions Deliver Active Goodness, Not Harmful Chemicals
Ensuring Your Safety
No hidden nasties, ever !
Ready for a wake-up call? Turns out, one in eight of the 82,000 ingredients lurking in competitor personal care products are industrial chemicals – think carcinogens, pesticides, and hormone disruptors. A bit alarming when you realize that's what you might be putting on your skin daily, right? That's why I'm on a mission with CertClean and EWG to make sure every ingredient we use is as safe as can be.
Ingrid
From Pharmacist to Award-Winning Skincare Innovations
"Hello, I'm Ingrid, the founder and formulator of PUUR Ingrid, and I'm on a fearless mission to stand against the beauty industry's old ways. Back in my early days working as a pharmacist, I soon realized this wasn't for me. No more unnecessary pills – couldn't bear it. Then, life took a turn when I lost my dad to colon cancer. That moment pushed me to be part of the solution. PUUR Ingrid is all about transparency and ensuring your ingredients are top-notch safe. Our products are Vegan, Cruelty-Free, CertClean and EWG Verified. We've banished the harmful stuff like silicones and parabens, focusing on harnessing the power of nature. Join us on this journey to embrace clean, safe, and effective beauty products – because you deserve nothing less."
2024 VEGAN CHOICE AWARD
BRAND WINNER
GUESS WHAT?
I'm thrilled to share that our brand has been honored with the prestigious Vegan Choice Award for 2024! We're proud to be part of the Vegan Choice Awards family and extend our gratitude to everyone who has supported us on this journey.
~ Ingrid Nederpelt
THE PUUR INGRID difference
Feel as great as you look
- Our vegan Squalane is ethically and sustainably sourced from 100%, renewable sugarcane, saving millions of sharks per year.
- We use upcycled ingredients if we can, which reduces agro-waste—a key contributor to climate change.
- We use organic and biodegradable ingredients - decompose without harming the environment.
- All products are reef, ocean, lake and river safe.
- All products are free of pollutants and microplastics.
- We contribute to reforestation - Tenere Team, plants trees for every purchase at our store.
- We use Recyclable & recycled packaging.
Squalane Absolute
ACHIEVE YOUR SKIN GOALS, FASTER
Rejuvenate your skin with Squalane Absolute! Our sustainably sourced, sugarcane-derived squalane is like a magical potion for your skin, providing unbeatable hydration and powerful antioxidants. Clinically proven, it's scent-free and gets absorbed in a flash. Say goodbye to pesky wrinkles, age spots, and uneven pigmentation. Get ready for a skin transformation and embrace its natural radiance with the phenomenal Squalane Absolute. Your skin deserves it all!