Safe enough for sensitive skin. Luxurious enough for everyone else.
EWG VERIFIED™, CertClean Certified skincare made for ingredient-conscious women, families, and sensitive skin rituals.
Created for people who refuse to compromise.
Sensitive skin deserves more than "good enough." Every PUUR Ingrid formula is thoughtfully created with bioavailable botanicals and independently verified to rigorous ingredient safety standards. Because luxury should feel as good as it performs. Every ingredient earns its place.
Ensuring Your Safety
Every Ingredient Earns Its Place.
When I began my career in pharmacy, I believed every product was created to help people heal. Over time, I realized that too many formulations asked us to accept unnecessary compromises.
That experience shaped everything we do at PUUR Ingrid.
I believe skincare should never contain ingredients simply because they're inexpensive, conventional, or expected. Every ingredient should serve a purpose and contribute to healthier, happier skin. That's why every formula is thoughtfully created to meet rigorous standards like EWG VERIFIED™ and CertClean®, giving you skincare that's as safe as it is effective.
It's a simple philosophy. If an ingredient doesn't earn its place, it doesn't earn a place in our bottle.
The future of skincare is water-less
Water-less skincare means no added water—just pure, concentrated ingredients like nourishing botanical oils and butters. With no fillers or unnecessary dilution, our facial and body oils deliver deep hydration, lasting moisture, and potent skin benefits in every drop. Even our haircare products are highly concentrated, using only a minimal amount of water to ensure maximum effectiveness and sustainability. Ready to experience the difference?
Ingrid
From pharmacy to integrative skin wellness.
I began in pharmacy believing I was helping people heal. But I kept seeing the same pattern: one product or prescription solving one issue while creating another.
That experience led me toward integrative medicine, prevention, and formulation standards that ask a better question:
What if skincare could support the skin without asking people to compromise?
THE PUUR INGRID difference
Feel as great as you look
- Our vegan Squalane is ethically and sustainably sourced from 100%, renewable sugarcane, saving millions of sharks per year.
- We use upcycled ingredients if we can, which reduces agro-waste—a key contributor to climate change.
- We use organic and biodegradable ingredients - decompose without harming the environment.
- All products are reef, ocean, lake and river safe.
- All products are free of pollutants and microplastics.
- We contribute to reforestation - Tenere Team, plants trees for every purchase at our store.
- We use Recyclable & recycled packaging.
Squalane Absolute
ACHIEVE YOUR SKIN GOALS, FASTER
Rejuvenate your skin with Squalane Absolute! Our sustainably sourced, sugarcane-derived squalane is like a magical potion for your skin, providing unbeatable hydration and powerful antioxidants. Clinically proven, it's scent-free and gets absorbed in a flash. Say goodbye to pesky wrinkles, age spots, and uneven pigmentation. Get ready for a skin transformation and embrace its natural radiance with the phenomenal Squalane Absolute. Your skin deserves it all!
Let customers speak for us
2024 VEGAN CHOICE AWARD
BRAND WINNER
GUESS WHAT?
I'm thrilled to share that our brand has been honored with the prestigious Vegan Choice Award for 2024! We're proud to be part of the Vegan Choice Awards family and extend our gratitude to everyone who has supported us on this journey.
~ Ingrid Nederpelt
Blog posts
WHAT YOU NEED TO KNOW WHEN SWITCHING TO NATURAL
What is Squalane oil and why is it the hot new thing?
