The PUUR Standard
Transparency is not optional — it is foundational.
Below, you’ll find answers that reflect our commitment to ingredient integrity, scientific formulation, and uncompromising clean standards.
Yes, all PUUR Ingrid products are EWG Verified, which is one of the highest standards in clean beauty.
EWG Verification means that every ingredient has been thoroughly reviewed by the Environmental Working Group for health and safety, ingredient transparency, and manufacturing practices. Products must meet strict criteria to earn this mark.
EWG Verified products contain no ingredients of concern, full ingredient disclosure, and adhere to rigorous clean formulation standards.
EWG Verified is a certification by the Environmental Working Group that goes beyond basic “clean” claims. It indicates that a product meets some of the strictest health and safety standards in the personal care industry.
To be EWG Verified, a product must:
- Avoid ingredients linked to health concerns
- Fully disclose all ingredients
- Meet strong manufacturing and labeling transparency requirements
This certification helps consumers quickly identify products that align with science-based clean beauty standards.
Yes, PUUR Ingrid products are 100% vegan and cruelty-free.
The formulas contain no animal-derived ingredients and are never tested on animals. The brand is committed to ethical sourcing and responsible formulation practices throughout product development.
PUUR Ingrid aligns with globally recognized cruelty-free standards to ensure products are both ethical and effective.
The safest face wash for sensitive skin is one that uses gentle, non-stripping ingredients and avoids common irritants such as synthetic fragrance, harsh surfactants, sulfates, and drying alcohols. Sensitive skin benefits from formulas that cleanse without disrupting the skin’s natural barrier.
Look for a face wash with a short ingredient list, plant-based cleansers, and soothing components that support balance rather than aggressively targeting oil or acne. Over-cleansing often makes sensitivity worse.
A well-formulated sensitive-skin cleanser should leave the skin feeling comfortable and calm, never tight or dry, and should be suitable for daily use. An example of this type of formulation is the PUUR Ingrid Balancing Face Wash, which is designed to gently cleanse while supporting sensitive and reactive skin.
Our products are certified by the Environmental Working Group (EWG) and CertClean, which means they have been thoroughly tested and verified to be free from harmful chemicals and toxins. PETA Vegan and Leaping Bunny Approved guarantees that no animal testing was conducted or commissioned in any phase of product development.
Yes, PUUR Ingrid products are made in Canada.
Formulation and production take place with a strong focus on quality, safety, and regulatory compliance. Canadian manufacturing standards are known for their strict oversight, especially in personal care.
Being made in Canada allows PUUR Ingrid to maintain close control over ingredients, formulation integrity, and production processes.
Yes, our haircare products are designed to work on all hair types, from fine and straight to thick and curly.
Yes. Moist Recovery is formulated without synthetic fragrance or harsh conditioning agents that commonly irritate sensitive scalp. It focuses on plant-based conditioning ingredients designed to support scalp comfort.
Yes. Moist Recovery has received awards recognizing performance for textured hair types. The formula helps improve moisture balance, softness, and breakage resistance.
Moist Recovery uses plant-derived conditioning ingredients instead of heavy silicone buildup. This helps improve manageability while supporting long-term hair health.
Yes, we offer a range of haircare products specifically formulated to hydrate and nourish dry, damaged hair. Our products contain natural ingredients such as Açai oil, Rice Bran Oil and Hydresia to repair and restore hair health.
Yes, our products are gentle enough to be used on color-treated hair and will not strip or fade hair color.
No, Triple Treat Tonic is not a heat protectant. Triple Treat Tonic is a versatile haircare product that is designed to detangle, nourish, and strengthen hair. It contains a blend of natural ingredients such as upcycled Beetroot, Aloe Vera and Sugarcane which help to promote a healthy scalp and hair. However, it does not contain any ingredients specifically designed to protect hair from heat damage caused by styling tools such as blow dryers, flat irons, or curling irons.
Facial oils can be used in a variety of ways, depending on your skin type and concerns. As a general rule, apply a few drops of facial oil onto clean skin and massage it in gently. Facials oils can be layered on top of each other, so add a many as you like. You can also mix a few drops into your moisturizer or foundation for added hydration and glow.
PUUR Ingrid's facial oils are suitable for all skin types, as they are quickly absorbed by the skin and are non-comedogenic, meaning they won't clog pores.
This will depend on your skin type and concerns, but as a general rule, facial oils can be used once up to three times a day, either alone or in combination with other facial oils - skincare products.
For some people, facial oils can be used as a standalone moisturizer, while others may prefer to use them in combination with a traditional moisturizer. Experiment to find what works best for your skin.
While PUUR Ingrid's facial oils are non-comedogenic, meaning they won't clog pores, some oils may cause breakouts or irritation for certain individuals. If you are aware you breakout easily, it's important to patch test new products and introduce them gradually into your routine.
At the moment, we do not have a product that contains SPF.
Yes, our products are soy-free, which means they do not contain any soy-based ingredients. This is beneficial for both skin and haircare because soy is a common allergen that can cause irritation, inflammation, and breakouts for some people. By formulating our products without soy, we ensure that they are safe and gentle for a wider range of individuals, including those with sensitive skin or allergies
PUUR Ingrid products are formulated with pregnancy safety in mind, using gentle, plant-based ingredients and avoiding known hormone disruptors, retinoids, and harsh actives that are commonly advised against during pregnancy.
The formulas are designed to support sensitive skin, which often becomes more reactive during pregnancy and postpartum. This makes them suitable for expectant and new mothers looking for simple, non-irritating skincare.
As with any skincare during pregnancy, individuals with specific medical concerns should always consult their healthcare provider, but PUUR Ingrid focuses on minimal, cautious formulations appropriate for sensitive life stages.
Look for the jar symbol on your product packaging to know exactly how long it will be good for after opening. Most products will be safe to use for 12 months.
Yes! Our products meet the highest quality standards when it comes to avoiding certain additives. We've chosen ingredients that are gentle and safe for individuals of all ages.
We take pride in our commitment to avoiding harmful ingredients and utilizing innovative, naturally-derived substances in place of parabens, sulfates, synthetic fragrances, and phthalates. The skincare industry has evolved to prioritize the use of safe and effective ingredients, and we are dedicated to providing our customers with the best possible products for their skin and haircare needs.
Step 1. Face Wash
Step 2. Eye Cream
Step 3. Moisturizer (Squalane Absolute)
Step 4. Treatment Facial Oil (Facial Radiance, Repair Booster or Hydrate Therapy)
Yes! We happily offer free shipping for orders over $75 CAD in USA and Canada. Click here for more information.
Yes, we do! Click here for more information.
Need clean performance for teen boys or athletes?
Discover BOYZZ ONLY
PUUR Ingrid and BOYZZ ONLY are founded by award-winning, European-trained clean formulator Ingrid — built on uncompromising ingredient standards.