Squalane: a super-star moisturizer

Squalane is everywhere and it’s about time! Over the past couple of years, it has become more and more common in many skincare products. But this ultra-moisturizing oil has been around for as long as we have.
Squalene with an ‘e’ is naturally produced by the oil glands in our skin and is one of the many oils that help to keep our skin naturally moisturized. Aside from being a naturally amazing moisturizer, it has also been found to fight free-radical damage in our skin as an antioxidant. However, squalene in its natural state isn’t very stable and loses its effectiveness when exposed to the air. So when squalane goes through a saturation process it becomes squalane with an ‘a’ and that’s the oil you’ll want to slather on your skin.
Where does it come from?
Squalene is naturally found in high concentrations in shark liver and this used to be one of the most common squalene sources in cosmetics. However, that’s no longer the case. Today, the majority squalane in skin-care products is derived from plants such as olives, rice bran, amaranth seed, wheat germ, and even sugar cane. The squalane found in PUUR Ingrid serums is 100% derived from Ecocert approved sugar cane. So we can all breathe easy knowing that no aquatic friends were harmed in the making of this ultra-moisturizing ingredient.
Why is it so great for your skin?
Because squalane is already produced by our skin and mimics our skin’s natural hydration, it’s easily absorbed and doesn’t just sit on the surface. Aside from being a super-star moisturizer, 100% plant-sugar derived squalane penetrates deep into your pores to stimulate the synthesis of collagen and provides an even deeper level of moisturization. By using squalane regularly you can prevent ongoing loss of hydration, keeping your skin soft and supple. And if that wasn’t enough, it can also be applied to hair to increase heat protection, add shine and reduce breakage potential.
Who should use Squalane?
As we age, our skin produces less and less squalane naturally. By adding a squalane serum to your skincare routine you will be locking in moisture, calming the delicate skin on your face and protecting it from the elements. It also helps to balance oil production and is non-comedogenic so it won’t clog your pores. By treating your skin to some squalane on a regular basis you can improve your skin’s elasticity. If you have dry or combination skin, or are looking to up your anti-ageing game, then squalane just might be your new best friend.
Shop PUUR Ingrid’s line of face serums or try the Squalane Absolute. CertClean and EWG VERIFIED™