Sensitive Skin Deserves Better Ingredients.
Fragrance-free, EWG VERIFIED®, and thoughtfully formulated for skin that deserves extra care.
EWG Verified
For ingredient safety
CertClean
No hormone disruptors
Sensitive Skin Safe
Gentle for delicate skin
PLANT BASED
Ingredients
Why Sensitive Skin Needs Different Care
Not all "clean" skincare is created for reactive skin.
Many formulas still contain essential oils, unnecessary fragrance, or harsh cleansing ingredients that can leave sensitive skin feeling tight and uncomfortable.
Every PUUR Ingrid formula is developed with one question in mind:
Does this ingredient genuinely improve skin health?
If not, it doesn't earn a place in our bottle.
Find Your Sensitive-Skin Starting Point
Choose the product that's right for your skin.
Because sensitivity doesn't stop at your skin.
Many people with sensitive skin also experience dry, fragile, or easily irritated hair and scalps. That's why we created Moist Recovery Unscented—a rich, fragrance-free conditioner that restores softness and hydration while respecting even delicate scalps.
WHY I FORMULATE DIFFERENTLY
I spent years as a pharmacist before realizing many ingredients were included simply because they were inexpensive or conventional—not because they were the best choice for sensitive skin.
That realization led me to study integrative medicine and rethink every formula from the ground up.
Today, every PUUR Ingrid product begins with one question:
Does this ingredient genuinely improve skin health?
If it doesn't, it doesn't earn a place in the bottle.
- Ingrid Nederpelt
Let customers speak for us
Questions About Sensitive Skin
Yes. Every PUUR Ingrid formula is thoughtfully developed for sensitive, easily reactive skin. We avoid unnecessary ingredients like synthetic fragrance and prioritize skin-compatible, plant-based ingredients that help support your skin's natural barrier rather than disrupt it.
If you're just beginning your routine, we recommend starting with:
- Balancing Face Wash for gentle daily cleansing.
- Squalane Absolute to replenish and support your skin barrier.
- Wash Duet if you also experience sensitivity on your scalp or body.
Together they create a simple routine designed to cleanse, hydrate, and protect sensitive skin.
Your skin barrier helps keep moisture in while protecting against environmental irritants. When it's compromised, skin can become dry, uncomfortable, and more reactive. Gentle cleansing and barrier-supporting ingredients help your skin maintain its natural balance.
People with sensitive skin often choose products that avoid ingredients known to cause irritation, such as synthetic fragrance, harsh sulfates, and unnecessary fillers. Instead, look for gentle, plant-based formulations that support the skin's natural barrier and are designed specifically for sensitive or reactive skin.
Our products are specifically formulated with sensitive and reactive skin in mind. While everyone's skin is unique and we cannot guarantee results for specific skin conditions, many customers with dry, reactive, or eczema-prone skin choose PUUR Ingrid because of our gentle formulations.
Cancer treatments such as radiation and chemotherapy can leave skin feeling unusually dry, fragile, and sensitive. Many people look for gentle skincare that avoids unnecessary ingredients during this time.
PUUR Ingrid products are thoughtfully formulated with sensitive skin in mind, using carefully selected ingredients and avoiding unnecessary additives. Many of our formulas are fragrance-free and designed to support the skin's natural barrier.
If you're currently receiving radiation treatment or undergoing medical care, we recommend speaking with your oncologist, radiation nurse, or healthcare team before introducing any new skincare products, as they can advise you based on your individual treatment plan.
Many products marketed as "clean" still contain ingredients that can irritate sensitive skin. At PUUR Ingrid, every ingredient must serve a purpose.
Our formulations are created using an integrative approach to skin health and include only ingredients chosen to calm, nourish, and support healthy skin.
Many of our products created for sensitive skin are fragrance-free because fragrance is one of the most common causes of skin irritation. We believe sensitive skin doesn't need unnecessary additives to perform beautifully.
All of our formulas are EWG VERIFIED®, meaning they meet some of the world's highest standards for ingredient safety and transparency. Products that carry the EWG VERIFIED® mark have undergone independent review to ensure they meet strict health and ingredient criteria.