
Worried About Hidden Toxins? We’re Not!
EWG Verified means no harmful chemicals and no guesswork—just clean, skin-loving ingredients that nourish without irritation, making them perfect for sensitive skin, moms-to-be, and anyone who cares about truly safe beauty.
Your Favorite Clean Beauty for Less – Limited-Time Savings!
20% Off Everything + Up to 50% Off Bundles!





Try the face wash your skin will thank you for.
Balancing Face Wash
Discover the secret to balanced, radiant skin with our Baobab-infused Balancing Face Wash. This gentle yet powerful cleanser combines nourishing Baobab, antioxidant-rich Sacha Inchi, and soothing Cucumber Extract to deeply cleanse without stripping your skin. Perfect for all skin types, it removes impurities while hydrating and protecting — all without harsh chemicals or fragrance.
🌿 Gentle, plant-based, and perfect for all skin types
🌿 Cleanses without stripping, leaving your skin refreshed & radiant
🌿 EWG-verified, cruelty-free, and made for sensitive skin

Ensuring Your Safety
No hidden nasties, ever !
Ready for a wake-up call? Turns out, one in eight of the 82,000 ingredients lurking in competitor personal care products are industrial chemicals – think carcinogens, pesticides, and hormone disruptors. A bit alarming when you realize that's what you might be putting on your skin daily, right? That's why I'm on a mission with CertClean and EWG to make sure every ingredient we use is as safe as can be.
Let customers speak for us

Meet Ingrid
From Pharmacist to Award-Winning Skincare Innovations
"Hello, I'm Ingrid, the founder and formulator of PUUR Ingrid, and I'm on a fearless mission to stand against the beauty industry's old ways. Back in my early days working as a pharmacist, I soon realized this wasn't for me. No more unnecessary pills – couldn't bear it. Then, life took a turn when I lost my dad to cancer. That moment pushed me to be part of the solution. PUUR Ingrid is all about transparency and ensuring your ingredients are top-notch safe. Our products are Vegan, Cruelty-Free, CertClean and EWG Verified. We've banished the harmful stuff like silicones and parabens, focusing on harnessing the power of nature. Join us on this journey to embrace clean, safe, and effective beauty products – because you deserve nothing less."
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Squalane Absolute
ACHIEVE YOUR SKIN GOALS, FASTER
Rejuvenate your skin with Squalane Absolute! Our sustainably sourced, sugarcane-derived squalane is like a magical potion for your skin, providing unbeatable hydration and powerful antioxidants. Clinically proven, it's scent-free and gets absorbed in a flash. Say goodbye to pesky wrinkles, age spots, and uneven pigmentation. Get ready for a skin transformation and embrace its natural radiance with the phenomenal Squalane Absolute. Your skin deserves it all!

THE PUUR INGRID difference
Feel as great as you look
- Our vegan Squalane is ethically and sustainably sourced from 100%, renewable sugarcane, saving millions of sharks per year.
- We use upcycled ingredients if we can, which reduces agro-waste—a key contributor to climate change.
- We use organic and biodegradable ingredients - decompose without harming the environment.
- All products are reef, ocean, lake and river safe.
- All products are free of pollutants and microplastics.
- We contribute to reforestation - Tenere Team, plants trees for every purchase at our store.
- We use Recyclable & recycled packaging.
2024 VEGAN CHOICE AWARD
BRAND WINNER

GUESS WHAT?
I'm thrilled to share that our brand has been honored with the prestigious Vegan Choice Award for 2024! We're proud to be part of the Vegan Choice Awards family and extend our gratitude to everyone who has supported us on this journey.
~ Ingrid Nederpelt
The Ultimate Clean Beauty Comparison


Blog posts

WHAT YOU NEED TO KNOW WHEN SWITCHING TO NATURAL

What is Squalane oil and why is it the hot new thing?
